For over a decade, Swisstrax has been the Official Flooring Supplier for Barrett-Jackson's Scottsdale Auction. This premier event, known for showcasing the most sought-after automobiles to a global audience, relies on Swisstrax for durable, high-performance flooring that enhances the experience.
More than 150,000 square feet of Swisstrax flooring spans the event, covering everything from the Bidder Bar to merchandise areas. In the Meguiar’s-sponsored staging lanes alone, over 1,800 vehicles roll on and off Ribtrax Pro garage floor tiles throughout the auction.
Customer: Barrett-Jackson
Location: Scottsdale, Arizona
Application: Event Flooring for Live Auction Car Event
Solution: Swisstrax Ribtrax and Vinyltrax Pro
"Swisstrax debuted at Barrett-Jackson in 2006 with just 100 sq. ft. of flooring. Today, it covers over 150,000 sq. ft., enhancing displays for top brands like Ford, GM, Lexus, Dodge, Toyota, and Caesars Sportsbook."
— Josh Nelson, RG Event Surfaces.
For Barrett-Jackson Scottsdale’s 50th Anniversary in 2022, Swisstrax played a pivotal role by covering the 40,000-square-foot Sponsor Pavilion, creating a bold and lasting first impression for more than 280,000 attendees.
"Swisstrax has been an essential part of the Barrett-Jackson experience, providing high-quality flooring that meets the demands of a fast-paced auction environment while elevating the overall presentation."
Peter Lubell | Vice President of Corporate Partnerships, Barrett-Jackson
Looking for premium event flooring? Upgrade your event space with RG Event Surfaces and Swisstrax.
